Specialized.com
When Specialized approached me to photograph their campaign for the latest S-Works ARES road cycling shoes, I was genuinely surprised they wanted to work with me again so soon. The new design marked an evolutionary step, representing over a decade of advancements in cycling footwear design. Given the legacy and expectations associated with the brand of Specialized, there was a considerable amount weight on my shoulders to deliver another standout shoot.
Despite the pressure, the outcome exceeded expectations, capturing the essence of the new S-Works ARES and seamlessly incorporating every detail requested by the Specialized marketing team. The collaboration resulted in an amazing showcase of the cutting-edge features and design elements in motion that define this latest addition to the Specialized road cycling product lineup.
ROLE: PHOTOGRAPHY LEAD
