As Co-Founder of CNCPT Team, I lead with vision, shaping the team's strategic direction. Serving as the Content Director, I craft a distinct visual identity, ensuring a cohesive branding presence. Managing social media, I engage our community and amplify our successes & adventures. In the role of Partnership Manager, I foster key relationships, securing crucial support for the team for more than 8 years. Additionally, my design expertise contributes to visually compelling assets, from jerseys to promotional materials for sponsors brand initiatives. Through these roles, I play a vital part in propelling CNCPT Team's success in the cycling realm.