endocustoms.com
In 2011, I encountered Endo Customs and swiftly became a devoted admirer of their commitment to crafting bespoke, high-quality cycling garments adorned with intricate design aesthetics. Our initial collaboration marked the inception of my involvement in designing cycling kits, and since then, we have successfully launched over six collections together.
Additionally, our partnership led to the creation of an in-house brand named TEN21, fostering unique friendships within the vibrant community of Los Angeles natives.Over the past decade, we have captured the essence of what was previously absent in cycling—a distinct vibe and a series of visual narratives, often without the need for words.
The collection of photos presented here serves as a testament to the journey of self-taught, raw talent, and the spirit of discovery and exploration that has defined our my efforts.
DELIVERABLES: PHOTOGRAPHY LEAD - CREATIVE - PRODUCT DEVELOPMENT
