KANE FOOTWEAR

kanefootwear.com

As a contracted Content Director for SoldierUnltd, Tal embraced the task of generating a comprehensive content portfolio for the active recovery brand KANE Footwear. Taking the lead in technical storytelling, Tal orchestrated video production, curated environmental and use case imagery, and developed e-commerce content. This comprehensive content package was strategically placed on Kickstarter, where it successfully achieved its fundraising goal within just five days of release.

The project garnered significant attention and recognition, securing placements on top-tier sites including Runner+World, Hypebeast, Gear Junkie, and Footwear News. This rapid success not only demonstrated the effectiveness of the storytelling approach but also underscored the brand's appeal and resonance with the target audience. Tal's role as Content Director played a pivotal role in this achievement, highlighting the seamless integration of various media formats and strategic placement to maximize visibility and impact.

DELIVERABLES: FILM DIRECTOR - PRODUCTION HIRE - PHOTOGRAPHY LEAD FOR STUDIO IMAGES - PRODUCT HEROS - STILL LIFE & LIFESTYLE IMAGES - LEAD CASTING - LOCATION SCOUT