www.maxxis.comCollaborating with Maxxis Tires on the launch of their Highroad and Pursuer Road Tires, our objective was to feature solo male and female riders using the new tires in both training and leisure rides. The captured content was subsequently utilized for various purposes, including expo booth displays, print marketing materials, e-commerce, PR, and social media campaigns.
DELIVERABLES: PHOTOGRAPHY - CASTING
