A BOLD NEW ERA IN CYCLING APPAREL: INTRODUCING THE OMAC.024 FROM ENDO CUSTOMS
A Call to Break Free from the Monotony—Cycling Kit & Technical Shirt Collection Launches Today
he design might feature camouflage—disruptive patterns meant to challenge and conceal—but the real inspiration behind this collection runs deeper. It is a reaction to the suffocating blandness that has taken over the cycling apparel industry, the stifling sameness that has limited creativity, and the riders who have been forced to conform to an identity they never asked for.
“This collection is a reflection of contrast,” says Designer Alonso Tal the creative force behind the designs. “It’s a bold departure from the predictable, safe ‘core’ designs that have dominated our closets for too long. I didn’t just want to make gear—I wanted to spark a mov
ement. A refusal to blend in. A rejection of the single-mindedness that’s crept into this sport.”
