RITTE BICYCLE
Ritte.cc
As the contracted Creative Lead for Ritte, my primary responsibility is to spearhead the comprehensive overhaul of the brand's content. In this multifaceted role, I play a pivotal role in shaping Ritte's identity, ensuring the creation of a seamless and captivating visual narrative.
Taking on the role of a Producer, I actively manage diverse content creation initiatives, overseeing projects from their initial concept to the final stages of completion. My involvement extends beyond mere conceptualization, as I leverage my skills as a photographer to capture visually striking moments that resonate with Ritte's brand ethos. Simultaneously, I contribute to the brand's aesthetic appeal by showcasing my artistic prowess as an asset designer, crafting graphics that enhance Ritte's visual language. Through these intertwined roles, I am dedicated to elevating Ritte's brand presence. My approach revolves around infusing the brand with a potent blend of creativity, consistency, and a distinctive visual language, all aimed at creating a lasting and impactful impression.
DELIVERABLES: CREATIVE DIRECTION - PHOTOGRAPHY FOR PRODUCT AND LIFESTYLE IMAGES - CASTING & LOCATION SCOUT
