SPECIALIZED - TARMAC SL7
Specialized.com
When Specialized approached me to photograph their campaign featuring the latest S-Works SL7 Road Bike, I was genuinely surprised and honored by the opportunity, especially considering it was the height of the pandemic with many cities across the country in lockdown with no project insight.
The new Tarmac, designed for speed, is more than just aerodynamic prowess—it marks the seventh generation of the Tarmac road bike line, a product that has consistently held the top spot in the cycling industry and been trusted by world-class athletes. Given the esteemed legacy of the Specialized brand, I felt a considerable amount of pressure to deliver a shoot that would stand out and authentically represent the product & times. Despite the pressure, the final outcome surpassed even my own expectations, becoming a beloved hit on social media. The images not only captured the essence of the athletes but also seamlessly incorporated the specific details requested by the agency and creative director.
ROLE: PHOTOGRAPHY LEAD
