SMITH OPTICS
Smithoptics.com
At SMITH OPTICS I implemented a comprehensive brand marketing strategies for the global bike category across various channels, including e-commerce, B2B wholesale partnerships, brand collaborations, and professional athlete engagements. Cultivated and strengthened cross-functional relationships with creative vendors, strategic partners, and diverse communities. Collaborated with external agencies, including Someoddpilot and creative studio Bleach pdx, to enhance the overall impact and reach of the initiatives.
MARKETING
