CLAE FOOTWEAR
Clae.com
Clae.com
Over the span of 8 years with Clae Footwear, I crafted elevated & timeless content for seasonal campaigns, printed catalogs and collaborative brand-to-brand initiatives. I spearheaded research efforts for upcoming product lines and managed the entire spectrum of media content for Clae's E-commerce, newsletters, and social media platforms. Bringing to life the essence of the brand and its distinguish community
Creative Direction - Photography - Merchandising - Social Media - Concept Store
endocustoms.com
In 2011, I encountered Endo Customs and swiftly became a devoted admirer of their commitment to crafting bespoke, high-quality cycling garments adorned with intricate design aesthetics. Our initial collaboration marked the inception of my involvement in designing cycling kits, and since then, we have successfully launched over six collections together.
Additionally, our partnership led to the creation of an in-house brand named TEN21, fostering unique friendships within the vibrant community of Los Angeles natives.Over the past decade, we have captured the essence of what was previously absent in cycling—a distinct vibe and a series of visual narratives, often without the need for words.
The collection of photos presented here serves as a testament to the journey of self-taught, raw talent, and the spirit of discovery and exploration that has defined our my efforts.
DELIVERABLES: PHOTOGRAPHY LEAD - CREATIVE - PRODUCT DEVELOPMENT
teamdreambicyclingteam.com
Upon receiving a unique and intriguing concept from my friend Sean Talkington founder of Team Dream & The Cub House, I embarked on a photo shoot adventure that took us to the desolate El Mirage, a dried-up lake bed in the back yard of Los Angeles County. Initially perceived as a bold and unconventional idea, the shoot became a memorable experience, as the vast emptiness of El Mirage presented a challenge with no contrasting elements to capture.
Despite the unconventional setting, we embraced the challenge, and the outcome was nothing short of magical. Fast forward two years, Sean and I reconnected to capture their Winter 23/24 collection, seamlessly blending outdoor and studio captures to create a visually stunning representation of their latest offerings.
DELIVERABLES: PHOTOGRAPHY LEAD FOR PRODUCT HEROS & ACTION IMAGES
ASSOS of Switzerland
assos.com
During my time as Global Social Media Manager for ASSOS of Switzerland, I play a pivotal role in shaping the brand's online presence, with a primary focus on the North American market. This multifaceted position involves strategic social media management, creative direction, and content production. Setting the creative vision has been a key aspect of my role, ensuring that it remains in harmony with the brand's rich historical identity.
As a hands-on producer, I actively engage in various aspects of content creation, from coordinating diverse content types to participating in photography and asset design. The core of my responsibilities lies in crafting a compelling narrative that not only aligns with the brand's identity but also strategically enhances ASSOS of Switzerland's profile within the dynamic landscape of social media networks. Through a blend of creative direction and strategic thinking, I work to elevate the brand's presence and engagement, ensuring its continued success in the ever-evolving realm of online platforms.
- TOUR OF CALIFORNIA 2018-2019 - S9 EQUIPE NEW GENERATION BIB SHORT - MTB TRAIL COLLECTION CAMPAIGN - SOCIAL STRATEGY AND DEPLOYMENT - ADVERTISEMENT AND COMMUNITY MANAGEMENT
The images here may seem like mere outtakes, lacking a specific order or purpose—essentially, a photo dump. Yet, the process of capturing these shots was anything but aimless; it’s a continuous exploration of capturing moments or objects that piqued my interest. This spontaneous approach relied heavily on impulse, allowing me to lean into my own favoritism and preferences, resulting in a collection of photographs that uniquely reflect the joy I found in the unexpected beauty of the seemingly ordinary.
A MIX OF DIGITAL - FILM - AND MOBILE PHONE IMAGES
